As an online merchant looking to use affiliate marketing networks, do you get to choose your channel?
Pissed off and Pissed On wrote:
I am researching online affiliate marketing. Say I am looking to sell something online. Let’s also say I want to leverage affiliate marketing networks to advertise my product. As the merchant, is it common to have the ability to choose which type of advertising channel you are marketed to or is it more like a shotgun blast across the internet?
I am researching online affiliate marketing. Say I am looking to sell something online. Let’s also say I want to leverage affiliate marketing networks to advertise my product. As the merchant, is it common to have the ability to choose which type of advertising channel you are marketed to or is it more like a shotgun blast across the internet?
Or is it the other way around… do the affiliates choose what is eventually advertised by their site?
You can promote your affiliate product to the niche market that you are targeting. But that is usually separate from an affiliate network such as Clickbank or Paydotcom. But when setting up your account, I believe you can specify a target audience.
Once you have your affiliate site set up and start promoting it, those that have an interest in the product or service will sign up. Both of the sites mentioned above let you search for product you may want to sell as an affiliate so that is another source.
Best of success,
Bill
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In, as a merchant yes you can determine who joins your program and ultimately represents you online and what type of advertising will be allowed.
As a merchant, you will always have things done by your terms. Say if you want only email marketing, affiliates doing only that will be paid, its understood.
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